LIGA Emails

Please scroll through some of my favourite email campaigns I have led as Creative Lead + Senior Graphic Designer at LIGA.

New Year, New me, New Tea Towels?

39% Open Rate | 1.95 Conversion Rate | 3.4% CTR
From campaign concept through to artworking, copywriting, and building of emails, website banners, and social media posts and reels.

The idea of the campaign is to inspire fresh and new, yet sustainable, additions to the home to replace tired, old tea towels and dishcloths.

I designed and coded the Instagram, Shipping, and Contact Us buttons to sit side-by-side and link individually, whilst also ensuring each button doesn’t stack and remains sitting side-by-side when constricted to mobile viewing too.

I had to do similar coding to ensure the 4 social buttons don’t stack too, whilst remaining individually linked.

Welcome New Subscribers - Automated Email

71% Open Rate | 53% Conversion Rate

I set up the workflow in Shopify to send to newly signed up customers. I designed this email to be clear and welcome them to our emails, with a little information about us, and an easy readable discount code to convert orders!

Get Christmas Party ready! 🎄

40% Open Rate | 2% Conversion Rate | 4% CTR

The campaign was to draw attention to all tableware to set the table for Christmas time, whilst also taking note of any new printed stock, and giving some gift ideas to customers.